Google has just announced that they will be boosting the rankings of sites that have been optimized for mobile audiences. This should come as no surprise to many in the SEO marketplace, as Google has spent the past few months continually refining their algorithms to provide a better mobile user experience.
The latest data shows that 78% of web users prefer personalized content within advertisements. They find personalized ads more engaging, more educational and more memorable. This shows today’s customers expect a marketing experience that has been tailored to meet their buying requirements. We’ll highlight three personalization rules for using customer data to convert local visitors.
For those companies that haven’t updated their site for a few years or more, a new update promises to bring in new visitors and improve the company’s standing within the online search rankings. We’ll outline three of the most common mistakes companies make when updating their websites.
Google has backed-up this data with warnings to owners of sites that are not optimized for mobile. The warnings detailed how many pages of the site have critical mobile usability issues and highlighted how those pages would be ranked lower because of the lack of mobile functionality.
We know that 93% of online research begins with search engines. This means that content marketing is becoming the most important mechanism for brands to promote their business online. Now that we’ve established the importance of content marketing to the modern online business, it’s time to look at the latest trends.