Marketing for Mobile – A Quick Guide

When someone can’t access your site because they are searching from a mobile device, you have potential lost customer.

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Google Announces Expanded Text Ads for AdWords

In one of the most important updates since Quality Scores, Google announced expanded text ads.

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Optimize Your Current Content to Get More Views

One great way to uncover potential great content pages, is to enter a domain into Ahrefs.com

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Improving Your Local SEO

If you are a local business, a great place to start is writing about your community!

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Prioritizing Your SEO Content

Understanding how to prioritize and strengthen your content is critical. Here are some steps to help:

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How Multi-Location Businesses Can Benefit from “Near Me” Searches
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With the popularity of mobile and local search, franchises and business can have a difficult time with locations for multiple business locations. Google had announced that “nearby” or “near me” searches had doubled. This local trend is only going to increase as the use of mobile also increases.

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Why Google Suspends Local Listings
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Google My Business guidelines are filled with things you should never do. These guidelines can be confusing since some issues are far more serious than others on the list. We have prepared are some details regarding Google’s local listing suspensions.

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Site Search Results Pages – Ways to Improve
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Providing the best user experience for site search users is a worthy investment; especially considering that they have a better chance of purchasing when they can find what they are looking for. We’ll cover the importance of site search results and what can be done to guarantee searchers get what they’re looking for.

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The Importance of User Testing During Mobile Development
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When dealing with a new website or app, it’s never too early to begin user testing. Doing so will most certainly save you time and potentially a lot of money and headaches. Setting up user testing within the development and design stage is highly recommended.

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Google Search Quality Rating Guidelines Updated – What You Need to Know
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Google’s search quality rating guidelines have been recently reduced from 160 to 146 pages in their newest update. In November of 2015 Google released a full version of their quality raters document, and since then, there had been no updates to the public version. On Marc 28th of this year (2016) Google updated these guidelines.

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