Google has recently announced an enhancement to their site links search service. This improvement begins when a user searches for a company by name. Once completed, the search will bring up the site link followed by a search box to search within the site directly from Google.
With the changes to the Google algorithms over the last two years, since Penguin was introduced in 2012, the search engine has increasingly clamped down on unnatural link-building strategies. In this blog post, we’ll take a look at three guidelines to follow to ensure safe, effective link-building in the long-term
Several months ago, a large change took place within the SEO industry; Google adopted secure search. The move prompted much anguish within the industry and led to a scramble to seek out alternative keyword tools. We’ll offer three tips for those transitioning from keyword to intent-based search strategies.
Google has recently announced a change to the way the company matches keywords within AdWords campaigns. The company will now apply close variant matching to exact keyword matches and phrase match keywords. Here are three methods for adjusting to the new data within AdWords campaigns.
The search terms found within auto complete can have an effect on a company’s reputation online. One particular issue is that scandalous content tends to be more interesting to the searcher and so these listings will likely be read by many others while retaining their place toward the top of the search rankings.