With the popularity of mobile and local search, franchises and business can have a difficult time with locations for multiple business locations. Google had announced that “nearby” or “near me” searches had doubled. This local trend is only going to increase as the use of mobile also increases.
Google My Business guidelines are filled with things you should never do. These guidelines can be confusing since some issues are far more serious than others on the list. We have prepared are some details regarding Google’s local listing suspensions.
Providing the best user experience for site search users is a worthy investment; especially considering that they have a better chance of purchasing when they can find what they are looking for. We’ll cover the importance of site search results and what can be done to guarantee searchers get what they’re looking for.
When dealing with a new website or app, it’s never too early to begin user testing. Doing so will most certainly save you time and potentially a lot of money and headaches. Setting up user testing within the development and design stage is highly recommended.
Google’s search quality rating guidelines have been recently reduced from 160 to 146 pages in their newest update. In November of 2015 Google released a full version of their quality raters document, and since then, there had been no updates to the public version. On Marc 28th of this year (2016) Google updated these guidelines.