While there are numerous benefits, it’s important to ensure that every element of the campaign is aligned to capitalize on the use of brand search terms. And so within this blog, we’ll highlight three factors to consider when beginning the bidding process.
Google has recently announced an enhancement to their site links search service. This improvement begins when a user searches for a company by name. Once completed, the search will bring up the site link followed by a search box to search within the site directly from Google.
With the changes to the Google algorithms over the last two years, since Penguin was introduced in 2012, the search engine has increasingly clamped down on unnatural link-building strategies. In this blog post, we’ll take a look at three guidelines to follow to ensure safe, effective link-building in the long-term
Several months ago, a large change took place within the SEO industry; Google adopted secure search. The move prompted much anguish within the industry and led to a scramble to seek out alternative keyword tools. We’ll offer three tips for those transitioning from keyword to intent-based search strategies.
Google has recently announced a change to the way the company matches keywords within AdWords campaigns. The company will now apply close variant matching to exact keyword matches and phrase match keywords. Here are three methods for adjusting to the new data within AdWords campaigns.