The new self-service tools available to Facebook advertisers allow companies more flexibility in their campaigns. It’s a move that social media-focused firms have long awaited, and will place Facebook even higher on the list of brand leaders in the mobile spectrum.

With competition in many regions becoming increasingly fierce, companies must now extend their online marketing efforts to make their link stand out within Google’s search rankings

Google’s latest update of its Penguin search algorithm was unveiled last week. The search giant’s fifth and newest update is designed to further enhance Google’s ability to reduce the rankings of those utilizing manipulative link-building tactics.

Within this blog, we focus on three immediate changes both site owners and users can expect through the integration of the new Google Hummingbird search update.

While the full effects caused by the latest Google update will not be seen for some time, it’s clear that the change marks another evolution for the SEO industry.