The Importance of Blogging for SEO Campaigns
We’ve long known the value that high-quality content brings to SEO campaigns, but until recently many growing companies have neglected to create a blog for their brand. This is usually due to the time commitment that is required to create and post content. Now, however, the latest data is proving that hosting a blog can offer companies a lasting return [...]
Our 3 Tips for Writing PPC Text In 2017
Pay Per Click copy is an important element in your online marketing campaigns. It can be a driving factor in whether a person clicks on the ad. But new customization options are clouding the topic and require PPC campaign builders to understand the 2017 marketplace and their options for managing campaign performance. Learning the techniques for using copy effectively can [...]
The Importance of the “Near Me” Element in SEO Campaigns
Location is becoming one of the most important factors to consider when building SEO campaigns. With the advent of mobile SEO and the growing use of smartphones to complete search queries, companies are now better able to connect with their local audiences. Changes within Google’s ranking factors highlight the evolution of this SEO trend. In this latest post, we’ll look [...]
3 Tips for Responding to the Latest Local SEO Trends
In recent years, Google has experienced a significant increase in “near me” searches. Their nearby search numbers almost doubled between 2014 and 2015 and 80% of those searches came from mobile devices. The use of hyperlocal search terms has grown significantly in the intervening years, and now it’s essential that companies adapt their SEO strategies in response to the latest trends. In this post, we’ll highlight three tips for enacting effective local SEO campaigns.
4 Types of Businesses That Can Benefit from Local SEO
Local SEO continues to offer significant benefits to growing companies across the marketplace. It enables businesses to connect with qualified leads in their region and keeps local firms in the focus of buyers searching for immediate answers to their search queries. However, there are several industries in which local SEO strategies have not been utilized to their full potential, and within this latest post our online marketing experts highlight four types of business that can reap long-term benefits from local SEO.