Optimizing Your Website and Making It Fool-Proof against Google

Instead of trying to game the Google algorithm, embrace the idea and use it to improve the user experience.

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Google Penguin 3.0 Update; Everything You Need to Know

The Google Penguin 3.0 update will be rolled out globally over the next few weeks.

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Google Helping Brands Identify Site Usability Issues with Mobile Web Usability Report

The reports will provide a detailed account of specific mobile-performance related errors.

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Google Announces Update to Technical Webmaster Guidelines

The latest release outlines what this means for webmasters and how to improve their site indexing.

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3 Methods for Dealing with Duplicate Site Content

Google is now penalizing sites that include duplicate content on separate pages. Here, we’ll analyze three ways to respond to duplicate content issues.

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Three Ways Google Is Changing the Definition of SEO
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Even just a couple of years ago, SEO was widely considered the practice of manipulating search rankings with intricate strategies. But we’ve now learned that the search engine optimization field is evolving rapidly. Here, we’ll analyze three of the most important ways in which Google is changing the definition of SEO.

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Three Tips for Honing SEO within a Website Re-launch Process
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Website owners may find that their site becomes stale. It might lose traction both in terms of SEO performance and in terms of meeting the needs of its visitors. And so it’s imperative that companies are proactive in re-launching their websites. Here, we’ll look at three tips for successful SEO during and after the website re-launch process.

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How to Recover from the Latest Panda Update
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Just when the company is on the right track with its search marketing, another Google update comes and changes the website’s ranking. This has recently happened to many firms as a result of Google rolling out Panda 4.1. In this blog, we’ll look at three tips for recovering from a drop in the rankings after the latest Google update.

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How to Create Higher Trafficking Webpages with 5 Simple & Strategic Link Building Techniques
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Google and other search engines have become wiser and now beginning to use complex algorithms, such as Panda, Penguin, and Hummingbird, to filter out unnecessary context. Before developing an SEO campaign, it is important for practitioners to take a step back and analyze which link building strategies will be most effective.

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3 Tips for Crafting Engaging PPC Ad Copy
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Creating that perfect ad copy that drives a response from the audience is a dream for all marketers. But after several hours of analyzing campaign data, creative energy is often sapped. Here, we’ll highlight three ideal sources of inspiration for creating strong, engaging PPC ads.

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