Penguin’s (4.0) Influence on Linking & SEO
With the new Penguin 4.0 algorithm from Google, it’s pretty obvious that Google is looking to punish spam by devaluating links – as opposed to demoting them- as they did before. This new and much welcomed addition to Penguin put past fears of link demotion and anxiety to rest for many site owners, SEOs and other industry people.
Google Penguin Update: What You Need to Know
Although it’s been almost two years now, Google has finally released its new Penguin update, marking the fourth time that the algorithm has been modified. In addition, it’s the first time that the core search algorithm processes Penguin as a real-time signal. So what does this mean for your website’s SEO?
E-Commerce Link Building Tactics
As the prices for PPC continue to rise and Facebook competitiveness increasing, the importance of organic search to an e-commerce site is more significant than ever. To get great traffic to your site you’re going to have to build links. While content optimization and SEO are great, without building links, the chances of ranking aren’t great.
The Increase of Mobile Search
More than 50 percent of search queries now come from mobile devices – as per official Google numbers. The exact global percentage is hard to know, and whether it changes by country or region.