A Quick Guide to Using Google AdWords for Manufacturers
Google AdWords continues to be one of the leading tools for achieving a swift return from online marketing investments. It empowers the channeling of marketing resources toward targeted audiences with specific keywords and promotions. For manufacturers, Google AdWords presents a clear opportunity to reach a highly sought-after segment of their audience. And so to help guide manufacturing companies within this process, we’re presenting a quick introduction to Google AdWords in this latest post.
Three Facebook Advertising Updates for 2017 You Need to Know About
With 2017 here, find out some important advertising updates and facts regarding Facebook.
Penguin’s (4.0) Influence on Linking & SEO
With the new Penguin 4.0 algorithm from Google, it’s pretty obvious that Google is looking to punish spam by devaluating links – as opposed to demoting them- as they did before. This new and much welcomed addition to Penguin put past fears of link demotion and anxiety to rest for many site owners, SEOs and other industry people.
Google Penguin Update: What You Need to Know
Although it’s been almost two years now, Google has finally released its new Penguin update, marking the fourth time that the algorithm has been modified. In addition, it’s the first time that the core search algorithm processes Penguin as a real-time signal. So what does this mean for your website’s SEO?
E-Commerce Link Building Tactics
As the prices for PPC continue to rise and Facebook competitiveness increasing, the importance of organic search to an e-commerce site is more significant than ever. To get great traffic to your site you’re going to have to build links. While content optimization and SEO are great, without building links, the chances of ranking aren’t great.