Anyone, and I mean anyone, can get on the front page of Google. To get there though, you have to be clever. Let’s imagine you have a company that offers pay day loans – and you want to get on the front page of Google. It is going to be VERY hard to get on the front page for this [...]

Every business owner or manager is curious about what is being said about their business, hence the growing popularity of online reputation management. Knowing the general public impression of what your business is like is key in order to keep improving the business and better understanding the target market. As the web has become a more and more important part [...]

Briefly defined, affiliate marking is the concept of accepting commission based online salesmen to promote your product, who proceed to sell your product independently, they only earn money if you earn money. This type of partnership is potentially extremely lucrative, guarantying you don’t lose a penny while upping your business’s advertising potential exponentially; there is no limit to how many [...]

So someone has gone to all the trouble of finding your site, they like what they find, they ‘may’ want to do business with you — so they fill out the submit form on your website because they want someone to contact them. There are three VERY good reasons to load a thank you page that will load after the [...]

Your website is beautiful – you have spent a lot of time and money on building a website that is truly impressive. It is fully of stunning custom photos, flash animations, and beautifully crafted design elements. As far as Google is concerned – you have wasted your money unless it is properly optimized.

You have a website, and you have performed all of the optimization tasks you can think of. You have optimized title tags, meta descriptions, header tags, alt tags, and keyword tags. And yet, your site still languishes on page 4, or 5, or page 10 of Google. What is the SEO secret sauce that will propel your website to the [...]

Benjamin Moore versus Home Hardware In Canada there are two stores that sell paints (there are more than two, but I am using these two as examples); Benjamin Moore and Home Hardware. Both of these companies have websites that provide the visitor with an online opportunity to showcase what they have on offer, and what visitors may want to buy.

Social Bookmarking Explained: Why is it valuable for SEM? A portion of a search engine marketing campaign is the actual onsite optimization of the meta tags and the content on the page. For the onsite component to be effective – there must be an off site component where links are built to point towards your site. These links build reputation [...]

SEO Thought For The Day: Do Not Spend Money On Web Design! It is possible to get an amazing, fully functional, really slick and very nice looking site built for you for about $75. You heard me right. There are WordPress themes available online from design studios like Press75.com (one of my favourites) that will blow your visitors / customers [...]

What Bricks & Mortar Shops Can Teach Us About SEO Okay – imagine you are walking down a street and there are lots of shops on the street. You are looking to buy a pair of shoes. You are looking at all the different shops but the signs outside each shop simply say ‘Shop’ – nothing else. Then you come [...]