Anyone, and I mean anyone, can get on the front page of Google. To get there though, you have to be clever. Let’s imagine you have a company that offers pay day loans – and you want to get on the front page of Google. It is going to be VERY hard to get on the front page for this search term due to competition for the keyword ‘pay day loans’. There are around 5.6 million results for ‘pay day loans’ in Google.com, and on the front page of Google for this search term would require a huge budget and lots of time for organic results, or a huge budget for paid ads. Let’s imagine that your pay day loan business is in Bayonne, New Jersey. There are about 10,000 results for ‘pay day loans Bayonne’ – and getting to the front page of Google for this search term is going to much easier – in fact there is 99.83% less competition for this ‘long tailed’ search term than the regular search term. Now, if we try another search term ‘pay day loan alternatives Bayonne’ – there are about 5,000 results, and getting to the front page of Google now is just a formality of SEO best principles.

If you want to get on the front page of Google for the highest volume search terms, then you are setting yourself up in direct competition with 99% of the other people fighting for 10 possible listings in the search engine result pages – the key to successful search engine optimization is to create multiple points of entry for your keywords based around the theme you wish to receive results for.

Let’s imagine you want to be on the front page of Google for a term that gets 10,000 searches per month. From that 10,000 search we can estimate you would receive about 300 clicks. Instead of fighting a long and hard battle to get on the front page for this central keyword, instead look for keywords that are thematically linked, but with lower search volumes. If you have 10 pages dedicated to the ‘long tail’ search terms, that all have a month search volume of 1,000, and you get on the first page of Google for each page – then you will be getting 300 clicks that a highly relevant and immediate.

Sometimes in SEO, the quickest and best route is not the most obvious or most direct.

Note: As an example of this kind of ‘long tail’ approach — I can use the Search Engine Marketing strategy post I did here. Instead of going for the search traffic for SEM (search enegine marketing), I instead did a post optimized for ‘sem strategy tips’ which sends a consistent stream of traffic, but from a much narrower traffic band. View the Google results here.

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