Pay Per Click Advertising is an essential online marketing tool which is offered by most SEO Consulting companies in Florida.  However, to ensure that the Pay Per Click campaign efforts are maximized, there are a few key elements to pay attention to. To ensure a successful Pay Per Click Advertising campaign, there are four elements that need to be monitored [...]

The old adage ‘a picture is worth a thousand words’ is very true – except this rule does not apply to search engine optimization. Photos cannot be indexed by search engines, and regardless of the quality of the imagery or how unique it is, unless we actively provide search engines with a means to understand what the photos we place [...]

In this day and age, blogging and blog marketing are the new trend. It has been popular for last couple of years and still continues to be fashionable all over the internet. As a business or a company, using this trend to your advantage is important. Having regular blogs on your website are a great way to attract traffic on [...]

Before we address when to use a long tail SEO strategy – let’s first discuss what a long tail strategy is. Let’s imagine you have a website that sells gaskets. Ideally, you want to return search results for the simple search term ‘gaskets’ – however, there is considerable competition for this one word search term, and you are not ranking [...]

Creating the meta title tag for your home page is a very important process – as this basically is announcing to the entire internet what your website is about. Here I am going to provide three examples of title tags – and provide a discussion about how each one is constructed. All these examples will be produced for a fictional [...]

This is a question that many online businesses ponder. The answer is simple – yesterday! Times have changed, and the future of commerce is going to be online – or rather the future of commerce will be initiated online. I have the Yellow Pages delivered to my house, and invariably it goes straight into the recycle bin. I do not [...]

Here is a fun search engine optimization test for you to take. Are you a n00b or a guru? Find out below; 1. An ALT tag is…? a) The alternative version of your website b) A way for people to ‘tag’ what your site is about c) Text to allow search engine to know what an image is about d) [...]

For many companies, putting together an effective email marketing campaign can be somewhat of a complete puzzle. Online marketing strategies can be really effective when done by professionals, but can also be a complete and total flop if not put together properly and strategically. If you have never tried email marketing campaigns or newsletters before, you might want to seek [...]

Here are 5 common SEO questions – and answers; Q. How do I get on the front page of Google? A. This is a question that involves so many factors it is very much like asking ‘how long is a piece of string?’ These factors include (but are not limited to) competition, budget, time, and content. I will break these [...]