User interaction is very important in online marketing; it cannot be ignored, no matter what industry you are working in. User interaction can allow a business to be improved, to gain a stronger presence in the community. Gaining customer feedback is one of the first steps to a good market research plan, which will lead to effective online marketing. There [...]

For many businesses, SEO is of the utmost importance. It can help build an effective presence over the World Wide Web, maximize search results and build a positive image of a business. For small local businesses, SEO is a goldmine of solutions; the usual concern for business owners is to be able to target the audience that will most likely [...]

You want to build a new site that has everything but will not cost you an arm and a leg — and it is very search engine friendly. The obvious choices are Joomla or WordPress — but there is a new user (and search engine) friendly CMS available called ModX. So, which one should YOU choose to make your website [...]

Guru Claims ‘Internet has ‘not become the great leveller’ – I disagree for different reasons. Internet and marketing guru Ethan Zuckerman claimed yesterday at the TED Global conference in Oxford, England, that the ‘‘Internet has ‘not become the great leveller’ – and that information consumption habits had become narrower for most consumers since the arrival of the ‘free’ internet.

According to media reports today, the Chinese government is stamping down on the use of Twitter and other micro-blogging site by the Chinese population. To many, Twitter and similar sites represents a waste of time and an endless series of updates covering the mundane processes of much of humanities existence. However – the real value of micro blogging sites, such [...]

As previously mentioned, the World Wide Web can be a powerful marketing tool and a goldmine of information for small business owners. Social media is, of course, one of the most well-known online marketing strategies and while most new business owners seem to be aware of social media, very few of them are informed on web analytics. Google Analytics is [...]

Do you ever wonder how your website measures up in terms of search engine visibility? Are you curious as to how your website compares in search engine optimization terms against your competition? SEO 5 Consulting is very proud to announce their free website assessment tool. To use the tool is simple – input your website’s url, your email address, and [...]

Social networking is everywhere; Facebook, Twitter and LinkedIn have become a staple of the online community and an essential aspect of our daily lives. For most individuals, those websites represent the occasion to connect with the world, to keep in touch with friends all over the globe – for small businesses; social networking can be seen as an efficient marketing [...]