Once again Google continues to prove itself to be one of the leading innovative corporations in the world. It has recently launched Google Instant which will sooner than later; revolutionize the way individuals search on Google. The Google Instant feature shows users the results as they type into Google’s search bar. If you don’t want to see these results as you type, you can turn off Google Instant by clicking the link next to the search box on any search results page. Before Google Instant, the typical searcher took more than 9 seconds to enter a search term on average, however, by leveraging Google Instant one can save up to 2-5 seconds per search.

Google claims that Google Instant has 3 primary benefits which are as follow: 1) Faster Searches 2) Smarter Predictions & 3) Instant Results. As of now it is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8.

The Question is, How will this affect SEO?!?!

There have been mixed views in regards to Google Instant when it comes to Search Engine Optimization (SEO). Some naive individuals have jumped on the anti-SEO bandwagon far too early and have stated that SEO is now irrelevant and useless; however on the contrary, the complete opposite is evidently true! Though some alterations within SEO strategies need to be made and taken into consideration, SEO is not useless, but rather has been revolutionized and all of a sudden become a lot more relevant.

The Google Analytics blog suggests that fluctuations related to organic keyword should be expected and states the following:

“We expect Google Instant will help users find what they’re looking for faster. With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords.”


Furthermore, the research aspect attached to SEO will also evolve, since simply using the Google Keyword Tool won’t cut it anymore. We can now go ahead and see what search terms Google will actually predict for users when entering long-tail search queries and therefore narrow down one’s list of keywords that need to be optimized. To further debunk the woeful cries of those who are deeming SEO irrelevant, the Google Webmaster Central Blog states the following:

“While the presentation of the search results may change, our most important advice to webmasters remains the same: Users want to visit pages with compelling content and a great user experience.”


The importance of uploading quality content that is still optimized for relevant keywords is still extremely important. Google Instant itself does not impact the ranking of search results, but rather only makes it more targeted and displays it more efficiently. For more information on the Google Instant, you can access www.google.com/instant.