Google is growing at an incredibly fast rate; what started with a simple search engine transformed itself in a line-up of very useful tools including email, calendar, chat interface, blog software and Google Analytics. Google Analytics is the perfect essential tool to leverage SEO and make the most out of any marketing strategy, website creation and for improving your online business presence. Google Analytics can reveal interesting information that can be used to improve one’s image on the web. Five key items that Google Analytics can provide information on are traffic sources, conversions rates, keywords through which your website was found in the search engines, top viewed pages on your website and the bounce rates.

Having knowledge about your traffic sources is very useful in determining where your visitors come from and how they found your website. For example, for any business based in California, it is rather important to know much traffic is coming locally and has the possibility of becoming potential clients and customers. A good SEO Consulting company can help you understand the results provided by Google Analytics. How many visitors come from directly typing your URL in the browser compared to how many visitors are coming from search engine results is a good way to get a good grasp on the type of traffic your website is generating.

Just like one would want to know where their traffic comes from, you might also be interested in knowing how many visitors actually result in a conversion. The ultimate goal of all businesses is to attract customers and maximize profit – with the example of our California business, we might want to attract as many people living locally, but we may realize that most of our conversions come from outside of our state. Having knowledge of your conversion rates and ratios can greatly impact the strategic marketing decisions of your business.

In any organic SEO campaign, keywords are the most crucial part of the strategy: with Google Analytics, you’ll find out which of your keywords are the most efficient and which on the contrary are not. You could be surprised by the results – the good keywords are not always the ones that first come to mind!

Google Analytics also helps with the content overview of your website. They provide information as to which pages on your website are the most popular, the average time spent by visitors on your website, etc. This will give you a better understanding as to what parts of the site needs adjustment and allow you to optimize the results for every page of your website.

The bounce rate of a website indicates how fast your visitors exit a page after entering it, often because they couldn’t find the information they were looking for right away. Using Google Analytics is one of the best ways to improve your online presence and optimize the impact of your website. Working alongside a knowledgeable SEO Consulting Services company will give you the tools necessary to understand Google Analytics and to make good use of its in-depth functions.

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