Twitter has recently launched advertising opportunities for existing users. SEO 5 Consulting was given a sneak peek into these new advertising opportunities through their association with Market Motive. The advertising options first launched in the second quarter of 2010 were only open to a select few advertisers ((Coca-Cola, American Express, Microsoft etc ), however they are now accepting inquiries from everyone.

Twitter has 3 ways to allow advertisers to promote themselves in their platform . They include “ Promoted Tweets”  , “Promoted Trends” and “ Promoted Accounts”

Promoted Tweets

According to Twitter “Promoted Tweets are a new form of advertising unique to Twitter that enable you to speak to users that don’t currently follow your account.

Promoted Tweets are regular Tweets that are amplified to a broader audience.

* Send a Tweet to your followers first, then promote that Tweet

* They appear as content in search results, not alongside them.

* Promoted Tweets can be interacted with just like a normal Tweet

Promoted Tweets are offered on a Cost-per-Engagement (CPE) basis, so you only pay when a user Retweets, replies to, clicks on or favorites your Promoted Tweet. Retweeted impressions by engaged users are free, and can amplify the reach and cost-effectiveness of your campaign many times over.

Just like regular Tweets, the ones that users engage with most tend to be insightful, conversational, fresh and timely, and crafted for sharing.

Promoted Trends

Promoted Trends is the exclusive opportunity to feature a Trend related to your business at the top of this Trends list. When a user clicks on the Trend, they are taken to the conversation for that trend – with your Promoted Tweets pegged to the top of the timeline. Because of this placement, a Promoted Trend gets massive exposure and is ideally placed to kickstart or amplify a conversation on Twitter and beyond.

The most successful Promoted Trends give users something new and exciting to discover, while playing to a theme they recognize because of existing or latent interest from elsewhere.

Promoted Accounts

Whether you’re gearing up for a big product release or event, or just looking to expand your presence online, building a strong base of Twitter followers who will share your content and amplify your message makes all the difference.

Following is one of the strongest, most loyal forms of affinity online—a new follower is asking to receive each Tweet you send in their timeline. A new follower stays with you.

Part of Who to follow, Twitter’s account recommendation engine, Promoted Accounts highlight your account to users most likely to find it interesting. Twitter looks at your account and followers to identify similar accounts and similar followers, for amazing accuracy. Users find Promoted Accounts a useful part of discovering new businesses, content, and people on Twitter. There is a $50k minimum to advertise using this option.

At the end of the day, the advertisers do have to realize that spending the $$ on Twitter will only take them so far. They have to be worth following in order to build their brand on Twitter.