On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Monica from Madison, WI asked:

Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — what is Google’s definition of a brand? Inspired by Aaron Wall’s post:http://www.seobook.com/google-branding

Check the video out here: