According to Microsoft CEO, Steve Balmer, Bing is soon to be the default search engine on RIM’s operating system for BlackBerry devices. Launching the risky integration in the upcoming holiday season, Microsoft’s brags that their alliance with RIM will “actually create real value”. Not only will the BlackBerry devices have voice-activated search, but it will also include the upcoming trendy technology, NFC, Maps, and Photo-Stitching.

So, why do we claim the integration is risky? For starters, 70% of searches take place on Google for good reasonssuch as search simplicity and quality of search results. The history of Google is what gives their search engine precedence over many others. Google has much more usage stats built up in their database, and since they’ve existed longer than Bing, this has definitely given Google the advantage of longer experience for a deeper and extensive crawl into vocabulary search terms.

Another note worth mentioning is that although BlackBerrys are one of the top 5 smartphones used by smartphone junkies, RIM has been losing its smartphone market share to Apple’s iPhone, whose default search engine is Google. There haven’t been many complaints about the Apple-Google integration; in fact, the search network on the iPhone has been given a lot of praise due to its “one-touch and you’re there” characteristics.

Integrating Bing into BlackBerrys will definitely increase the amount of searches taken place on the Bing search network via the mandatory default, but whether or not it will actually enhance and satisfy user experience is still up in the air. If the BlackBerry users are part of the 70% margin of searches that take place on Google, RIM may be under a bit of heat from those who don’t like Bing as their default search engine. Guess we’ll have to wait and see!