Oh, Google. Will you ever give the online business community a chance to catch up with all your previous tools before releasing a new one? Just kidding. Every time Google releases a new tool (or anything Google related, for that matter) we always end up saying “Cooooool”, “Is there anything they can’t do?”, or “I can’t believe a search engine company just melted my heart.

In more serious and less off-topic news, Google has created a tool that allows you to correlate search terms with other relevant searches. Simply said, it allows you to find search patterns that relate to real-world trends. Google explains on their Correlate URL that several search terms change over time (naturally), and with the help of this new tool, you can see what search terms are relevant to what you’re looking for.

Another neat aspect of Google Correlate is the comparison of similar search terms in different US states. Let’s do a short case study (oh, come on! It’ll be fun!)

  • A jewelry buyer decides to do SEO, but he has a somewhat small budget to invest into the campaign.
  • He only wants to optimize and focus on 5 keywords for the campaign, but he doesn’t know which ones just yet.
  • He only wants to focus on California.
  • He has several keywords, and the list runs more than 50. Which keywords do we choose?

So let’s say he’s chosen his first 4 keywords, and he’s left to decide 1 more but can’t decide between Cash for Gold or Cash for Diamonds. How does he know which one he should focus on? Which keyword is being searched more in California? Previous to Google Correlate, it was a little bit of a mission to find out. The below screen shot from Google Correlate shows more searches for Cash for Diamonds in California, therefore representing more demand. This could really be a helpful tip for our beginner SEO’er here!

Google Correlate has just been revealed, so right now it’s still in their lab being tweaked for improvement. We wouldn’t start relying on it just yet, but we can definitely see some great potential to really narrow down on search terms and target specific areas. We hope Google continues to develop this tool; it’ll be a nice compliment to their current basic Keyword Research Tool!