Search engines do their best to display what they think it is you’re looking for. There are times when you struggle to find exactly what you want because your search term is synonymous with something else. For instance, if you were trying to look up the TV show NCIS. Upon entering “search” you get The Navel Criminal Investigative Service (NCIS) law enforcement organization as your top search. What Bing has introduced is a more streamlined searching process. This new search method coming from Bing is called Adaptive Search and uses the previous 28 days search history to help you get to your result faster.

An example that was illustrated by Bing was using the search term “Australia”. If you were always looking for more information about the movie with regards to the cast, alternate endings and photo galleries you will get the movie as a top search result. However, if you were planning a trip to Australia and have been researching the landmarks, airports and hotels, then you would get the country Australia at the top of your search:

Australia (Country)

Australia (Movie)

In the past, Bing has looked into refining searches based upon either physical location or websites you’ve previously visited, but that all changes with the introduction of Adaptive Search. The more you search on Bing, the better it is. The more Bing learns about you, the less time you’ll spend searching and accomplish what you set out to do. In order to get the process rolling, you’ll have to turn on your search history within the Bing browser so that it can start gaining and idea of what you like and look for on the web most often. Adaptive Search takes into consideration your user behavior and tailors results accordingly to enhance your searching experience.