According to a study performed by Morgan Stanley, more consumers are viewing web pages from their Smartphone, mobile traffic is on the rise and retail purchases through mobile devices are soaring.  Currently, mobile sales hold 4% of all online purchases and it has been predicted that mobile shopping will overpower the desktop by 2015.

This has led many Internet-savvy business owners to ask, “How do I get a website that is Smartphone-Optimized?”

Google has just recently launched their “Official Google Webmaster Recommendations for Building Smartphone-Optimized Websites.”

A Summary of Google’s Recommendations for Smartphone-Optimized Websites Include:

Responsive Web Design

Responsive web design alters how web sites are displayed using CSS3 media inquiries.  This translates into one HTML code per page, regardless of the device accessing it. The advantage of this technique includes making the website more user-friendly and easier for viewers to share on Social Media platforms, and it allows Google to crawl the site more efficiently.

Device-Specific HTML

In the scenario where a responsive website is not suitable then device-specific HTML can be called to action.  The device-specific HTML can be served on the same or different URLS.

A Separate Website for Desktop and Mobile

A condensed mobile site and a full, desktop site can be recognized as a single entity by Google’s cache and algorithms, by using their newest annotations for building Smartphone-optimized websites. The annotations describe the relationship between desktop and mobile content as alternatives of each other.

In conclusion, having a Smartphone-optimized website is becoming more of a necessity.  The average iPhone user only spends 45% of his on-device time making voice calls and that speaks volumes to the fact that Smartphones being used as a PC is becoming commonplace and offers potential for another sales-stream.