September was bustling with news from the leaders in the Tech, online marketing and social media industry including Apple, Google and Facebook.  Some highlights include:

Apple

  • The release of the iPhone 5 stirred up a buzz with the new iOS 6 operating system, slimmer design and an abundance of new features.
  • However, the new Maps app was declared a failure and Apple issued a rare, public apology.

Google

  • In September, Google launched remarketing in Search beta.  These new features maximize conversion activity by increasing CPC’s on known customers, improve relevant ad copy and create personalized landing pages based on the potential customer’s browsing history.
  • Google has also reached 400 million users with Google+.
  • Perhaps the biggest news is that Google has recently overtaken G.E. (General Electric) as the 5th most valuable company in the U.S with a worth standing around $245 billion.  Just to compare, Apple is the number one most valuable, at $631 billion.

Facebook

  • The most famous social platform is still making headlines and improving the experience by eliminating fake likes, which have been purchased or produced by fake accounts.
  • After a successful free trial period businesses are now being charged $5 to list offers.  This is a small price considering beta tester Aria Resort and Casino in Las Vegas was able to book 1500 reservations during the test phase.

It seems that every month the online marketing world is evolving to better serve its customers including consumers, businesses and industry professionals.  We are excited to see what will emerge before the end of 2012.