Google’s webmaster guidelines have been offering free SEO advice to webmasters since the mid-90’s, making success with SEO campaigns completely demystified for any website owner with the time and inclination to implement these strategies.

Now Bing has just launched a version of webmaster guidelines for SEO too.

Bing’s webmaster guidelines for SEO are similar to Google’s in the sense that they both offer transparency as to how to rank high in their search engine.  Bing’s advice is a little more simple and perfect for the average business owner. Some advice includes:

Key Metrics for How to Get Found in the Bing Search Engine

  • Tags and Titles including Meta, H1 and ALT.
  • High Quality Inbound and Outbound Links
  • Sites with good navigation, Sitemaps, URL Structure etc. that make a site, “crawlable.”
  • Social Sharing
  • Well Written Content that accurately describes the website/products/services.

None of these key metrics are new or surprising.  Search engines are intuitive and most business owners see quick gains in their rankings when these guidelines are adhered to.  Bing even supports SEO services as valid and necessary for ensuring the success of Internet marketing campaigns. Let’s face it; the average site owner does not have the time to successfully implement and monitor these techniques and run their business simultaneously.

Bing also has a list of Don’ts to avoid penalties and drops in rankings such as:

  • No Paid Link Schemes.
  • No like Schemes.
  • No Cloaking
  • No Duplicate Content
  • No Meta Refresh Redirects

Success online simply involves understanding how the search engine’s algorithms work, what they are looking for, and how to make sure that your website is configured to be crawled properly. This way the search engine, whether it is Google, Bing or Yahoo will realize the value to its users and will want to display it in their results.

Follow the webmaster guidelines for SEO and your website will reach its full online potential.