Videos have become a powerful marketing tool.  The #1 search engine in the world, Google, gives preference to videos in rankings which also include thumbnails next to the listing on the search results page, which improves click through rates. It is not surprising that the second most popular search engine in the world is YouTube, a   platform built around sharing videos.

Even if you have never used a video in your marketing campaign before, these tips will assist with making the most of your video content for your Online Marketing campaigns:

Top Tips for Optimizing Videos for Search on Google and YouTube

Keyword Research

Researching keywords is the first step.  Later these keywords can be added to the title and description of the video.  The keywords should accurately describe the video.  Use YouTube’s keyword tool to determine search volumes and to receive suggestions.

Title Optimization

The title of the video will have the researched keywords present, and will be under 70 characters.  Remember to make the title eye-catching and interesting.  Always think about the viewer’s needs before SEO techniques!


Make sure that the description is under 160 characters so that it will be fully displayed in search engine results.  Use your researched keywords here too and add a link back to the website in the first line of text.


Tags should be simple and uncomplicated. They should match or be related to your keyword research and be words that your target market would search for to find the video content that you are sharing.

Video Elements

Add relevant keywords to the video’s filename when it is being uploaded.  Double check that all video components have been optimized including: title, tags, description, captions and annotations.


Links back to your “main attraction” is a great way to use YouTube and Google as a portal to draw your target audience to you products and services.


Don’t just let YouTube and Google do all the work for you.  Share your videos on your social media pages, on your blog, through your newsletter and more.  Videos are like cost-effective commercials and a popular video is one of the best ways to promote your brand or service.