Recently, search engine users may have found that, when they type in their query in Google, their relevant content will be shown alongside a picture and the name of its writer. This is known as Google Authorship and it’s an evolving element within the search engine optimization field that is designed to help specialist writers establish themselves as an authority figure online. The results of implementing Google Authorship on site content includes: higher click-through rates, increased reputation as an authority figure and increased web traffic.

So how is Google Authorship implemented?

Well, to begin the process, Google must create a circuit of verified trust between the search engine and the author’s content. To create this verified circuit, a content author must have a Google + profile and content that references them as the author and links back to their verified Google+ profile.

From this point, there are three methods to verifying trust with Google for content ownership:

  • The Three Link Method

This method is used on sites which link to an author biography page on the same domain. All pages on such sites must link to the author’s biography page, which is then linked to their Google + profile.

  • The Two-Link Method

This is used for pages that contain a snippet of author biography information at the bottom of each post, rather than a separate biography page. Posts using the two link method will link to the writer’s Google+ profile, which is then linked to the home page of their site.

  • The Email Verification Method

The email verification method is used when authors don’t have any autobiographical information on their content pages. In this instance, the author’s byline will be linked to an email address that is controlled by the same source as the domain name. The email address must then be registered and verified through the author’s Google+ profile page.

Authorship Presents Several Key Advantages for Content Contributors

Publishers across the web are looking for consistent contributors that provide content which suits their publication. Guest posting has its benefits, but many find that guest posters don’t quite meet the standards they require for their on-site copy. In addition, guest posting by non-qualified authors may be determined to be spam, when it’s of a particularly low quality or otherwise not relevant to the subject at-hand.

There are great benefits to the new Google Authorship tool for publishers, contributors and readers. Publishers will gain seamless access to talented writers, contributors will receive unlimited exposure for their work online and readers will be able to more easily distinguish between qualified authors and those are unqualified to write on a particular topic. Site owners in niche industries can now reach a larger audience than ever, utilizing this evolving Google tool.