There have been announcements made recently on a number of Google’s algorithm adjustments including updates to: Panda, Penguin 2.0, SERP clustering, hacked sites, and Author Authority.

Prepare for these Algorithm Updates by:

Auditing Links for Penguin

When the Penguin update launched many sites that participated in link building programs were penalized and their rankings dropped in the search engine.  Webmasters can prepare for the update this time around by cancelling any paid links schemes and removing links that have already been posted on the website through these link programs.  Links should always be legitimate and these are achieved through other businesses and customers that post a link on the company’s behalf because they are happy with the service and want to recommend it to others.

Quality Content Marketing

Another path toward authority building links is through high quality content.  Use informational articles and work in your primary keywords. With quality content marketing you can:

  • Avoid Penalties
  • Increased Indexed Pages on Search Engines
  • Establish yourself as an Expert in your Field

This content should always be original, edited and engaging for target audience. Give them something they have never read before, useful information or even something funny.

Clean Up the Site

Just to be on the safe side have your webmaster clean up the website and look for: no broken links, any XML sitemap issues, who is linking to you, your page load time and more.  Correcting technical issues, quality content marketing and auditing links for Penguin are a few ways to prepare your site for Google’s summer algorithm plans.