Klout has integrated with Bing and the amount of times that a person’s name is searched will now be a factor in how influential that person is on Klout.  Klout is a ranking system based on numbers 1-100 that determines how influential you or a member of your social network is.  Individuals become influential when they share material and have a response, whether through comments or subsequent shares.

Klout believes that search is one of the most direct indicators of how influential a person is on or offline, and this builds a bridge between the two.  This is also relevant for businesses.  Any organization can open a Klout account and begin to build their reputation and measure the popularity of their competitors.

The Klout Score isn’t the average of your influence across all your networks, it’s the accumulation. Adding networks adds to your ability to share an expertise, and that helps the Klout Score to grow. If a user removes a network and then adds it back later it could take a few days for the Klout Score to readjust.

Right now, Bing can be integrated into the Klout score but it’s optional.  Many people have popular names that may cause their Klout score to become inaccurate.  Klout is emerging on the social media scene and rapidly rising in popularity.  It’s only a matter of time before everyone wants to know your Klout score.  Businesses should open a Klout account, especially if Analytics shows that the organization has had many searches on Bing.  This could boost influence and rankings.