Link building continues to be one of the leading methods of building search engine traffic. The industry has evolved greatly from the days when sending thousands of links across various web pages was enough to send a site to the front page of search results. Now, a more nuanced approach is required. One of the keys to remember is that search engines place more value on the quality of links reported rather than their quantity. This means professionals must look to establish highly prized links for their organization. Within this blog, we’ll focus on several of the most popular and successful link-building techniques.

1) Create Compelling Content

Contextual content is a key basic link-building practice. Contextual content is what SEO experts term a “linkable” asset. It provides inherent value to those who might link to the content.  A key consideration before creating content is “Who is the target audience?” By creating their content for specific demographic, companies can ensure that that their content achieves numerous links from high value sources. Infographic content, especially when used within the B2B field, is a tried and tested link-building tool.

Research is a key element in the content creation process. Business owners must first research the hot topics of their industry and then add their own voice/opinion to the conversation in order to build brand reputation and links.

2) Reach Out to Site Owners Via Email

A unique method of building the conversation online and driving links toward a website is by simply speaking directly with site owners. One of the advantages of this method is that companies can cross-link to each other’s sites and build traffic across a specific niche.

It’s imperative to personalize each email sent with the website owner’s information and their unique industry details.  Professionals must not be overly promotional in their emails. By simply talking about the site owner’s company and the inspiration behind their own organization, companies can achieve great link-building success through their email outreach campaigns.

3) Guest Blog Posting

Bloggers often have difficulty creating original content every day. So when a business owner becomes an established voice in their field, they may be asked to write a guest post for another popular niche blog. This is a great avenue for link-building because the writer can seamlessly add their firm’s own links within their content.

As they’ve already been established as an industry specialist, readers are more likely to click on links and visit their site. Guest posting also has the benefit of giving the business owner great visibility within their field. To secure guest posting spots, professionals should begin commenting regularly on blogs they enjoy reading. Asking questions within comments will generally elicit a response from the blog owner. Site owners can then build the conversation from that point forward.

Research and Commitment are required for Link-Building Success

Oftentimes, the quickest methods of link-building are ones most likely to result in long-term campaign failure. Site owners that take the time to build their site content around compelling content and reach out to industry counterparts are more likely to achieve standout rewards for their link-building work. By ensuring all content is created for its inherent value, rather its potential promotional returns, companies can become link-building leaders within their industry.

If you wish to learn more regarding Link Building for your website, please view the definitive guide here.