Most search engine marketers have come across the Google AdWords Keyword Tool within their work. It was one of the first freely available tools for finding keywords suggestions and building strong keyword lists. But all good things must come to an end. Google has recently begun limiting access to its Keyword Tool and inviting users to try their new Keyword Planner, which launched earlier in 2013.

One of the prominent reasons behind the switch, according Google, is that the new tool will help businesses test drive campaigns through access to more precise traffic estimates. But before they find this data, business owners must first learn how to use the tool. And so within this blog, we’ll focus on the keys to successful AdWords campaigns using Google’s new Keyword Planner.

Keyword Research

The new Google Keyword Planner acts as the ideal keyword research system. In the new updated tool, online marketers can now refine their keyword targeting to include cities and regions. This empowers focused campaigns and allows users to precisely optimize their PPC strategy. Online marketers may also benefit from the new ability to multiply keywords within their campaigns and combine two or more keyword lists to generate new keywords. Research results can also be further customized by monthly average number of search, CPCs and potential competition.

Choosing a Keyword Plan

Upon discovering keywords to use in their campaigns, marketers can now add these keywords to their plan. The Your Plan area acts a temporary storage system for interesting keywords. Keywords added to the Your Plan area are saved during the search process. And then when marketers are finished picking their keywords, they can click on either the Get Estimates or Review Plan button to see the relevant data on the keywords chosen.

Setting a Budget

One of the most important elements of securing the best keywords for a campaign is setting a viable budget. The new Google Keyword Planner Tool offers seamless support for campaign budgeting.  Marketers can enter a bid for a keyword, then set their budget and click on the Get Detailed Estimates button. The tool will then generate daily estimates for clicks, impressions, average Ad positions and campaign costs – providing an instant insight into key campaign metrics. All the marketer then has to do is choose the best keyword for their budget and site visitor requirements.

Achieve Greater Clarity in Planning AdWords Campaigns

It might seem like a foreign experience at first. But the new Google Keyword Planner Tool has the potential to vastly improve the precision (and therefore the results) of AdWords campaigns. Proactive online businesspeople should acquaint themselves with the product as soon as possible in order to get their new campaigns up and running based on precise, targeted data points.