On August 6, 2013 Google announced a new update to its Panda search algorithm. The new update will ensure that long-form articles written by reputable sources are ranked highly on Google, to provide searchers with fast access to in-depth data on their search query. While the feature has been adapted based on algorithmic signals buried within Google’s search platform, there are steps that content owners can take to ensure that their articles retain high rankings within the updated search environment.

1) Use Schema.org Article Markup

Using Schema.org to describe content will help content creators ensure that their long-form articles are registered by Google’s updated search algorithm.

2) Set up an Authorship Markup

Authorship will help relevant authors for specific content to be found by the search engine. Content authors can then link their content to their social media profiles in order to establish a presence online that helps them to form their reputation for delivering high quality long-form articles.

3) Set Up a Google+ Account

Along with the authorship markup, setting up a Google+ account allows content creators to have strong visibility for their content within search ranks. A Google+ account will link an author’s bio and picture to their long-form content to ensure searchers can easily verify the source of the information being presented.

4) Optimized Pagination

Long-form content will inevitably be broken up into different parts across pages. Therefore it’s imperative that content owners properly utilize rel=next and rel=prev to ensure search algorithms identify the length of articles on specific subjects. This will help identify long-form articles within multiple site pages.

Creation of Compelling Content Increasingly Rewarded

This latest move from the search engine giant highlights the importance of building unique, compelling content that is well sourced and researched. Long-form articles might only represent a small portion of the current search trends, but increasingly users are becoming better able to discern quality content from articles that are lacking in detail. Content creators must maintain a commitment to quality of content to ensure their brand is recognized within the evolving search marketplace