With the increasing use of mobile systems, many businesses are now revamping their sites in order to optimize visuals for the mobile audience. This updating process presents companies with a great opportunity to refine a number of key elements of their site, including SEO campaigns and active site content. Sometimes, however, a site re-launch can detract from its overall popularity. Some sites experience dipping figures after going through the re-launch phase. In this post, we’ll examine four tips for discovering the cause of this downward visitor trend.

1) Review the Site’s Google Analytics

If all of the site’s traffic has suddenly stopped according to the analytics program, it’s imperative for business owners to check that Google Analytics is properly optimized. Site owners can check the site manually by visiting the site themselves and seeing if the visit is shown in analytics.

Those whose sites are receiving traffic, but at a reduced level can run the site through Analytics Checkup. To identify the area of the site in which an issue might exist, scrape all pages for tracking placement. This will help pinpoint areas where tracking code might not be performing.

2) Check Robots.Txt

After ensuring that all site analytics are set performing optimally, owners should review the site’s Robots.txt file for the phrase “disallow:/” – this could be a sign that site rankings are being limited. Sites that are regularly crawled might see reduced rankings due to this issue.

3) Check for Page Name Changes

Site owners should ensure that the URL rewrite was completed professionally so that older URLs are 301 redirected to new pages. Oftentimes the problem of low visitor numbers after a site launch is caused by webmasters complete a simple bulk redirecting for site pages to a home page or another specific site section. This means that visitors are not being tracked within specific pages. To overcome this potential issue, site owners must go through each page and ensure that they are 301 redirected on a one-to-one basis.

4) Check for Server or Host Issues

If all analytics seem fine and there are no problems related to de-indexation within search engines, hosting or server issues could be a culprit. To review this area, site owners should run the site through the Pingdom DNS Health tool and the Ping/Traceroute Tool. These solutions should highlight server communication issues, allowing them to be resolved on a proactive basis.

Ensure a Swift Response to Site Issues by Deeply Analyzing All Potential Problems

Even the best site re-launch can be the victim of slight glitches. But by reviewing potential causes of the error post re-launch, webmasters can quickly narrow down the problem and begin reaping their benefits of their newly launched site.