Many companies have now taken a step forward on mobile optimization and committed to making mobile elements an important part of their SEO campaigns. But some are still missing out on the important gains they could be achieving through the mobile optimization process. Without an effective strategy for managing page loading times, all the investment in mobile optimization could be lost. And so within this blog, we’ll look at the difference that loading times can make in SEO campaigns and how to enhance page loading times.

The Latest Data Highlights Page Speed Value

Since 2010, when Google announced that page speed was a factor in their rankings, companies have been trying to analyze their site’s speed more closely. The data shows that a mere one-second delay in page-load time leads to an 11% drop in page views and a 7% drop in conversions.

It’s also clear that companies with websites that have slow loading times are simply not meeting customer expectations. Recent research by Econsultancy found that 47% of web visitors expected to wait no more than two seconds for their web page to load on their computer or smart phone. And 88% of those who experience a less than satisfactory result during their web browsing experience are less likely to shop on that site again. So we now know that page loading speed matters. Let’s look at what businesses can do to change their site’s loading times.

Use Google’s Pagespeed Insights Tool

Google’s Pagespeed Insights tool is designed to help you understand the page speed of a company’s mobile and desktop sites. The tool will provide the site a score out of 100 for the speed of that site’s loading times. A low score indicates that the site has several pages with low loading times. Another benefit of the tool is that it highlights the actions the user can take to improve the loading times of their pages.

Check Google Analytics

While Google analytics is the hub for all actionable information related to a site’s performance, it can be used to hone page speed in particular. Within their analytics, site owners will find information related to their average page loading times, average redirection times, and average download times, among other data-points.

By closely following their site data using the various tools available and by optimizing site speed based on the recommended fixes, companies can enhance their SEO performance across both mobile and desktop platforms. To discover more on the connection between site speed and SEO performance, speak with our online marketing experts directly!