When dealing with a new website or app, it’s never too early to begin user testing. Doing so will most certainly save you time and potentially a lot of money and headaches. Setting up user testing within the development and design stage is highly recommended.

What to look for

Whether you’re dealing with the launch of a mobile-friendly website or an app, the response it receives can greatly impact your business, and it’s critical to receive positive feedback.

When testing, ensure you check for the following:

-          Your project is easy to use and follow – usability.

-          Fills a need for the audience.

-          Has a positive user experience and is fun to use?

-          Serve its purpose. If you sell shoes, your app should help you sell even more shoes!

Be sure that you use real people, not people associated with/who are working within the project. While this may seem like an obvious point, it is often overlooked. Find people who have never seen or used your new app or website before.

When Should You Start?

Your user testing should start immediately. Testing should not be in place to react to an issue; ideally it’s there so you won’t have an issues come out of nowhere.  Get in the habit of testing your existing site and platforms – anything that can give you feedback, ideas and user comments about your platforms.

Don’t forget that a simple issue that may cost you $5 to fix early in development, could end up costing you $500 or more once you have gone live.

You can even test out a competitor’s website and app to get ideas for layout, functionality and any other ideas that may present themselves.

Test for…

Testing should cover all aspects of your project from content to button sizes. The most important aspect for testing is tasks; this is critical for both users and the business. If someone can’t perform the tasks they want within your site, the funnel will be broken and you will lose a customer.

Simplicity is the key when testing. Ensure that your sales funnel works seamlessly on multiple devices. Ensure “buy” and other buttons are easy to see and fully functional.

The bottom line is to focus on usability and user experience. Everything should be easy to do and find, and make sure testers communicate what they like or dislike about your setup.