Location is becoming one of the most important factors to consider when building SEO campaigns. With the advent of mobile SEO and the growing use of smartphones to complete search queries, companies are now better able to connect with their local audiences. Changes within Google’s ranking factors highlight the evolution of this SEO trend. In this latest post, we’ll look at the value of deploying a “near me” strategy within your SEO campaigns.

A Signal of Intent

In terms of purchase and service use intent, there are few greater indicators than a “near me” search. The query is usually used by both mobile and desktop users with a clear purchase goal. While there is tremendous value in attracting near me searches, many companies still fail in this process. So it’s important to consider how to rank for a “near me” query.

Near Me Ranking Factors

There are multitude of ranking factors that help firms rank for a “near me” search. The data shows that the following elements are critical in ranking for these search queries:

  • The total number of backlinks with the city and state in the anchor text

  • Percentage of backlinks with the city and state within the anchor text

  • The Google reviews and the review scores

How to Capture Near Me Searches

The “near me” ranking phenomenon is a trend that is unlikely to slow down in the short-term, and so it’s important companies take on the process of optimizing their pages for “near me” searchers. Here are a few steps you can take to ensure your business ranks for the “near me” query:

  • Add “near me” and other keyword variants to page text

  • Add “near me” to the title tags in location pages

  • Add backlinks to your location pages with geo-specific anchor text

By harnessing the “near me” strategy correctly, you can significantly boost your SEO returns and connect with a highly-qualified and motivated segment of your local audience. To learn more on the latest SEO techniques, speak with one of our experts today!