Google Grants – An Introduction & Case Study for Non-Profits and Agencies

Google Grants is “AdWords for Non-Profits”. If you’re running a company that meets Google’s criteria for this, the Google Grants program gives you a helping hand with promoting your products and services. Businesses that are eligible and participate in this program receive a $10,000 monthly grant for their campaign.

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Social Media Automation – How to Choose Automated and Non-Automated Content

Data now shows that a strong social media presence can influence search engine rankings. This means that growing businesses must optimize their social media campaigns in order to reap the benefits that increased search engine exposure brings.

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The Inside Track on Guest Posting: How to Enhance Marketing Campaigns with Blogger Outreach

Guest blogging continues to be leading choice for marketers looking for elusive ROI for their time and content writing efforts. Keep in mind the keys to communicating with both webmasters and their audience members and you’ll soon discover guest blogging’s inherent benefits for your own business site.

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The Art of PPC – How to Master the New Google Keyword Planner Tool

The new Google Keyword Planner acts as the ideal keyword research system. In the new updated tool, online marketers can now refine their keyword targeting to include cities and regions.

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A Best Practices Guide to Link Building

Link building continues to be one of the leading methods of building search engine traffic. The industry has evolved greatly from the days when sending thousands of links across various web pages was enough to send a site to the front page of search results.

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Bing Search Now Influences Klout Score

Klout has integrated with Bing and the amount of times that a person’s name is searched will now be a factor in how influential that person is on Klout. Klout is a ranking system based on numbers 1-100 that determines how influential you or a member of your social network is.

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How to Prepare for Google’s Summer Algorithm Plans

There have been announcements made recently on a number of Google’s algorithm adjustments including updates to: Panda, Penguin 2.0, SERP clustering, hacked sites, and Author Authority. Prepare for Google’s Expected Algorithm updates this Summer with these tips.

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Twitter Now Offers Free Analytics to Help Optimize Site Engagement

The micro-blogging community recently made available several free analytics tools that will help business users track the amount activity on their Twitter account. These new analytics have been divided by Twitter into two distinct categories: Timeline Activity and Followers.

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How to Measure Your Site’s Pinterest Performance Using Pinterest Web Analytics

Measuring the success of campaigns on Pinterest has been difficult without access to precise engagement data. Thanks to the addition of Pinterest Web Analytics, proactive marketers now have a great array of metrics at their disposal.

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Understanding the Implementation Strategies & the Benefits of Google Authorship

The results of implementing Google Authorship on site content includes: higher click-through rates, increased reputation as an authority figure and increased web traffic.

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