Roundup of Google SERP Changes in 2012
Google 2012 SERP Changes

Google’s SERP (search engine results page) has undergone many changes in 2012 that has made the search engine more user-friendly, provide higher quality results and has begun to eliminate web pages have not adhered to Webmaster Guidelines.

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Bing Releases Webmaster Guidelines for SEO

Bing’s webmaster guidelines for SEO are similar to Google’s in the sense that they both offer transparency as to how to rank high in their search engine. Bing’s advice is a little more simple and perfect for the average business owner.

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Benefits of Optimizing your Google+ Local Pages for Search

Approximately 20% of the searches being made today are to find local businesses/services, and 40% of those searches are being performed on a mobile device. Optimizing Google+ Local covers advertising effectively and affordably in one platform.

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Different Keyword Research Tools Available Online

There are many different keyword research tools that help business owners to assess their options. Keyword research is not only essential for a strong SEO campaign but it will prevent a wasted effort, save advertising costs and drive more targeted traffic to your website.

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LinkedIn Rolls Out Global Video Advertising for Brands

This exciting feature operates on a self-serve basis, allowing companies to control all aspects of their video advertisement campaign including: the cost, pay-per-view/click and the ability to stop running their ads.

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Google’s New Disavow Links Tool can Give your Website a Fresh Start

In the wake of the Penguin update, which was released to penalize high ranking sites with low quality spam-links, Google has just released their latest webmaster’s tool, “Disavow Links” on October 16, 2012.

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Recent Updates to Googles Search Algorithm

If you are a Search Marketer or someone who likes to stay up-to-date with Google’s ever changing algorithm (not sure who that covers), then the end of September and early October has definitely kept you busy.

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September 2012 Online Marketing Review

September was bustling with news from the leaders in the tech, online marketing and social media industry including Apple, Google and Facebook.

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HootSuite “Conversation” Adds Real-Time Chat Feature to Dashboard

HootSuite, one of the most popular media dashboards, has just launched their real-time chat. HootSuite “Conversation” consolidates communication, and encourages discussion between employees who converse between both email, and the HootSuite dashboard.

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Google AdWords adds Shared Budgets Option

The new shared budget option is making it easier for Google AdWords customers to manage their marketing campaigns and budgets. The new setting allows users to set a daily maximum budget across multiple campaign initiatives.

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