5 Ways to Boost Your Sales This Holiday Season
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For businesses, the holiday period is one of the most significant times of the year – success during this time is vital, since one fifth of annual sales happen during these holiday weeks.

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Google Updating Their Search Quality Rating Guidelines
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Google recently released a full version of its Search Quality Raters guidelines – this marks the first time Google has released a complete full version. All 160 pages are filled with enriching and useful SEO knowledge.

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The SEO Landscape – Google and Yahoo’s New Partnership
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For more than a decade the search engine pyramid has always had one constant theme: Google being the dominate platform, leaving all others in the dust. Yahoo and Google have signed a new partnership that joins two main rivals.

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Understanding RankBrain
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Most people take light bulbs for granted. We don’t stop and think about all the steps and science that have gone into making that bulb turn on and off. One of the most important factors for that Google search to work is RankBrain.

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6 Ways to Reduce Your Website’s Bounce Rate
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A bounce rate is the percentage of visitors that leave a certain page on your site without seeing any other pages. It is important to note that it does not matter if a visitor spent 15 minutes on a page; it is still considered a bounce.

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Can Social Signals Affect Your Search Rankings?
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While many of us use social media marketing strategies as a component of our SEO campaigns, we often fail to comprehend the influence social media events have on actual domain authority. If utilized properly, social media engagement and activities can greatly affect your site’s overall ranking.

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Reasons You Are Losing Out in Search Rankings
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Not only will Google penalize sites, now users will punish you and bounce from your site for many of the same reasons, such as poor content, poor designs, or none-genuine advertising.

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What Companies Should Look for in Rank Tracking Software
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For those who work at a web agency or have managed search campaigns directly for a number of clients, rank tracking software can be a critical addiction to their day-to-day tool suite.

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3 Ways to Improve Your Failing Local SEO Strategies
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Google has now adjusted the way local search results appear on the front page of search. In this post, we’ll delve into what this means for local search campaigns and provide three techniques to help improve SEO strategies

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4 Digital Marketing Tricks and Treats Leading into the Halloween Season
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Halloween-related searches are set to move into high gear in the coming weeks as we build up to All Hallows Eve. Digital marketers can capitalize on this change in demand by optimizing their campaigns specifically for this season.

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