A Retrospective on YouTube’s Immersion Day Event in Toronto
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On Tuesday, April 14, several representatives from SEO5 were invited to attend YouTube’s Immersion Day event in Toronto. The event helped introduce a range of new YouTube initiatives and presented our team members with a greater depth of understanding on the benefits YouTube can bring to agencies and growing organizations.

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5 Tips for Analyzing Back Link Problems
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Back link issues are one of the leading problem areas within floundering SEO campaigns. After checking whether their site is being indexed properly and reviewing the Google Webmaster Tools for potential penalty issues, it’s time for SEO campaign managers to focus on the leading culprit for low rankings – back link errors.

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What You Need to Know About the Google Mobile Update
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On February 26th, Google announced for the first time they would be factoring in mobile-friendliness as a ranking signal on search. This announcement has led to a significant number of companies updating their websites to ensure they’re mobile-optimized ready for the change.

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The 3 Most Common Google Optimization Mistakes
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In making the transition to mobile optimized sites, site owners are making mistakes that could find them penalized within the mobile optimized site rankings. And so within this blog, we’ll outline 3 of the most common mistakes and how to undo those mistakes and secure stronger ranking on mobile platforms.

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An Inside Look at the Unrelenting Growth of Natural Search and What It Means for Brands
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The latest data highlights the resounding impact SEO can have for proactive organizations. A recent Search Engine Watch study found that the average SEO-engaged brand saw its natural traffic levels rise by 19.8% year-on-year in 2014. Within this blog, we’ll highlight how brands can react and utilize natural search in 2015.

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3 Keys to Using Keywords in 2015
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Effective use of keywords in SEO has become one of the most persistent and evolving challenges for marketers in recent years. We know that every search begins with a keyword. But it’s the process of crafting content in response to that search query that is now becoming most important to search marketing success.

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Three Tips for Ensuring Mobile Audience Engagement
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Google has just announced that they will be boosting the rankings of sites that have been optimized for mobile audiences. This should come as no surprise to many in the SEO marketplace, as Google has spent the past few months continually refining their algorithms to provide a better mobile user experience.

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Expert Content Personalization Rules for Converting Local Visitors
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The latest data shows that 78% of web users prefer personalized content within advertisements. They find personalized ads more engaging, more educational and more memorable. This shows today’s customers expect a marketing experience that has been tailored to meet their buying requirements. We’ll highlight three personalization rules for using customer data to convert local visitors.

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Avoid These 3 Common Issues When Updating Your Company Website
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For those companies that haven’t updated their site for a few years or more, a new update promises to bring in new visitors and improve the company’s standing within the online search rankings. We’ll outline three of the most common mistakes companies make when updating their websites.

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Google Sends Out Warnings to Site Owners with Non-Mobile Optimized Pages
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Google has backed-up this data with warnings to owners of sites that are not optimized for mobile. The warnings detailed how many pages of the site have critical mobile usability issues and highlighted how those pages would be ranked lower because of the lack of mobile functionality.

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