The Upcoming Trends in Content Marketing
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We know that 93% of online research begins with search engines. This means that content marketing is becoming the most important mechanism for brands to promote their business online. Now that we’ve established the importance of content marketing to the modern online business, it’s time to look at the latest trends.

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How to Maintain an Engaged and Interactive Blog Readership
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Increasing the average time-on-site can take work, but it’s well worth the effort in terms of SEO value and online branding. And so within this blog, we’ll highlight several techniques for maintaining an engaged and interactive blog readership.

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What do Your Rankings Say about Your Site?
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Rankings reports can provide comprehensive information on your website and its performance. They can also help you craft responsive keyword campaigns that drive the success of your online business. And so within this blog, we’ll look at how to analyze your rankings and determine what your rankings say about your current site.

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3 Ways to Improve Your Small Business in 2015
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There are numerous opportunities for small businesses in the year ahead. The key is finding these opportunities and understanding how to capitalize upon them while allocating all available resources effectively. In this blog, we’ll provide three ways small business owners can improve their organization in 2015.

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Latest Search Metrics Data Shows Evolution of Ranking Factors
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While the search market is constantly evolving alongside the algorithms Google uses to determine ranking criteria, there is now a raft of data proving which techniques have been effective in the last year. Let’s look at some of the latest information from a comprehensive Search Metrics study and outline what it means for your sites.

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A Quick Guide to Google Penalty Safe Link Earning in 2015
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The problem that companies face is that strategies such as link-buying, directory submissions and low quality site links can reduce a company’s ranking performance, rather than improve it over time. And so within this blog, we’ll provide a quick overview on Google safe link earning strategies for 2015.

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How Companies can capitalize on the Use of Video and SEO to Boost Twitter Engagement in 2015
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In a recent presentation to analysts, Twitter leaders highlighted a number of the changed expected to be implemented in 2015. In this post, we’ll review two important changes marketers should be looking to maximize within their 2015 campaigns.

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How Website Owners Can Utilize the Latest SEO Tools to Increase Mobile Engagement
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It seems Google is also recognizing this trend, as the search giant has released several new tools to help companies expand on their mobile SEO performance. In this blog, we’ll look at a few of the leading mobile SEO tools and provide users an insight on the benefits the tools bring to their mobile marketing campaigns.

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Everything You Should Know About Google’s Algorithm Updates
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With pandas, penguins and pirates, the Google algorithm menagerie helps make sure search engine results are useful and relevant. and give you foresight about how the algorithms may change again. Understanding and applying the latest updates can help you boost your site’s SEO

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Optimizing Your Website and Making It Fool-Proof against Google
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Google uses hundreds of variables to determine the relevance and quality of a site, thus determining its rank in the SERPs (search engine results page). Instead of trying to game the Google algorithm, embrace the idea and use it to improve the user experience.

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